ARTIST’S IMAGE Despite the genre of their music, Chase & Status’s image is much more in keeping with that of the indie genre; consisting of checked shirts, skinny jeans, polo tops and typically indie accessories such as trilby hats and ‘keds’ shoes. This marks them out not only as different to competition within their genre who generally wear a more hip-hop style of clothing but also appeals to a wide target audience who wish to emulate their style and can easily purchase it from high street stores (Topshop, Fred Perry etc). We will be representing this style within our video by designing all characters costumes around this image, with all characters wearing extremely similar outfits (see mood board). All items are easily purchased/common wardrobe staples for a lot of teenagers; meaning not only that our actors will be easy and inexpensive too dress but also that our target audience of 14-25 year olds will relate to the video and it's content.
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