A2 DEADLINES

A2 DEADLINES

Research
and Planning/Hand in Folder: November 4th

Finished
Music Video: December 16th

Finished Website/CD Cover/Evaluation/Blog:13th
January

Thursday, 28 October 2010

Ideas For The Digipak

This is a piece of contemporary art by Tracey Emin called ‘My Bed’. Tracey shows us her own bed, in the most embarrassing state which includes, empty booze bottles, fag butts, stained sheets, worn panties: the bloody aftermath of a nervous breakdown. By presenting her bed as art, she shares her most personal space, revealing she’s as insecure and imperfect as the rest of the world. Using this as inspiration, we aim to make the bedroom in the video like this to show the personalities of the characters. And for the digipak, we have an idea of using a close up of the unmade bed as one of the images to get the message across of what the song means without even having to listen to it. It also helps us to connect with the target audience as they will be able to relate to this particular state of the bedroom.




These 3 images are examples of pictures that could be used inside the digipak. The orginal picture is in the middle and I have enhanced the colour on the top one as I feel that a brighter picture would suit Chase and Status' image better. Then, I also thought that as the song it about hurt that red may not be the best colour to use so I changed the colour to a bright blue which I think puts a different edge on the photo and would look great in the digipak.



I saw these pictures and thought instead of using a stereotypical heart as an image, that using a real heart would put a different look on the digipak and although it still uses the red colour, it still looks pretty dark and gloomy which doesn't take away the dark feel that the song gives off. We could use this image on the back where the songs will be shown and using the idea of Florence and the Machines' album, lungs, we could put arrows from the different areas of the heart with the labels being the different songs.

These images are similar to the first hearts, however they are a bit more simple. I changed the colour on these picture to green as it could show the jealousy which we will show within our video.



These two image show a brick wall. Ignoring the woman in the top image, the idea is that the two girls will be stood in the middle, where that woman is either kissing or hugging each other, however the twist on this is that they will be covering there actual faces with each others arms so make it more secretive and it keeps the same theme as we hope to put in our video where the only faces being shown are the main characters. We thought that we could write Chase and Status on two different arms on the woman and for the title of the song 'heartbeat' our idea was that it could be spray painted onto the wall very big above the women, maybe in a green which again shows jealousy that will be shown within our video.



Here are the last two images I found and I think that it fits perfectly with the song. I changed the colour to thedark purple as I feel that this fits in better with the song. And also, the silloette style again keeps with the theme that the faces are not being shown.

Friday, 22 October 2010

THE ARTIST'S IMAGE

ARTIST’S IMAGE 
Despite the genre of their music, Chase & Status’s image is much more in keeping with that of the indie genre; consisting of checked shirts, skinny jeans, polo tops and typically indie accessories such as trilby hats and ‘keds’ shoes. This marks them out not only as different to competition within their genre who generally wear a more hip-hop style of clothing but also appeals to a wide target audience who wish to emulate their style and can easily purchase it from high street stores (Topshop, Fred Perry etc). We will be representing this style within our video by designing all characters costumes around this image, with all characters wearing extremely similar outfits (see mood board). All items are easily purchased/common wardrobe staples for a lot of teenagers; meaning not only that our actors will be easy and inexpensive too dress but also that our target audience of 14-25 year olds will relate to the video and it's content.

Chase and Status - 'Hypest Hype' Feat. Tempa T



This is the latest video released by Chase&Status.It is a bit different to their other videos as it is entirely performance; however, we see the flashing images used again so we are confident that this effect will work in our video and fit well with the artist's image.

Genre and Style.

The official genre is that of 'Drum & Bass' but it also has elements of dubstep and rock; with the break beats and distorted guitar mixed to create anew and innovative sound. The guitar is featured in several of Chase& Status's tracks such as 'Pieces' (see below for link). These two songs have gone against the genre and added new sounds with the acoustic guitar in 'Pieces' and electric guitar in 'Heartbeat'.
Their videos always have a dark theme running throughout with a hint of humour injected. There is also a lot of violence/relationship exploration and representation, often in conjunction with each other. Relationships are shown in a reasonably graphic manner, and the violence is also quite explicit.

The lighting is always very low key with bright flashes throughout and the general colours and visual design also keep too dark tones and even black and white/night vision filters are added in post-production.

In terms of camera work and shot types all techniques etc are used within the range of videos but predominantly mid/long shots and close ups. All of their videos have a narrative running throughout the song which will be shown a lot more than any performance aspect. Although we do see lip synching in all of them, and the occasional instrument the main focus is the storyline/characters etc and the idea of building up a visual representation whether it’s conceptual or more traditional (some are an even mix of both).

We aim to reflect this idea in our video by creating a strong non linear story line too follow throughout, accompanied by lip synching and some instrumental performance based shots, interspersed with choreographed dancers/ravers. Typically the videos stick to a small amount of locations and once again we will be reflecting this by concentrating on only a few different settings.

Chase & Status Feat Plan B - Pieces - Ram Records Offical Video (research of our band)



The flashing images at 4-11 to 4-22 is seen as constant convention in Drum n bass/ dubstep/ rock so we decided to use this type of flashing in our video. We are also going to be using similar locations ie a house/apartment and the streets.

Lyrics- Nneka heartbeat (chase and status remix)


Heartbeat Chase And Status Lyrics

You said you'd be there for me
In times of trouble when I need you and I'm down
And likewise you need friendship
It's from my side pure love but I see lately things have been changing
You have goals to achieve
But the roads you take abroad are heartless
That wants you make another way
You throw stones
Can you see that I am human I am breathing
But you don't give a damn

Chorus:
Can you feel my heart is beating
Can you see the pain you're causing
Can you feel my heart is beating
Can you see the pain you're causing

Blood blood blood.... blood is rushing

And now the world is asleep
How will you ever wake her up when she is deep in her dreams, wishing
And yet so many die
And still we think that it is all about us
It's all about you
You sold your soul to the evil and the lust
and the passion and the money and you
See innocent ones die, people hunger for decades
suffer under civilized armedrobbers, modern slaveholders

Chorus
Can you feel my heart is beating
Can you see the pain you're causing
Can you feel my heart is beating
Can you see the pain you're causing
http://www.elyricsworld.com/heartbeat_chase_and_status_lyrics_nneka.html

Blood blood blood.... keeps rushing

Evaded, eliminated, erased, interrogated
Our tradition, our love for our fellow countrymen,
our property, our resources - our pride

Can you feel my heart beating
no no no....you don't

Chorus:
Can you feel my heart is beating
Can you feel the pain you're causing
Can you feel my heart is beating
Can you feel the pain you're causing 

Nneka - Heartbeat (Chase & Status Remix)



This is the song we decided to use because we liked the dark sound, introduction of the guitar and felt that we could represent the band well.