We had a focus group that watched our music video so far and evaluated it so that we knew what to improve on and also what they liked.
Next to each statement, they had to state whether they believed it was minimal, basic, good or excellent. Below is how they scored it:
Overall creativity - good
Holding a shot steady, where appropriate - excellent
Framing a shot, including and excluding elements as appropriate - excellent
Using a variety of shot distances as appropriate - good
Shooting material appropriate for a music video - good
Mise-en-scene appropriate for a music video - good
Editing making the meaning apparent to the viewer - excellent
Varied shot transitions, captions and other effects that are appropriate - excellent
Matching sound with images and editing to the music - excellent
Overall the music video so far is - excellent
We were extremely happy with the outcome of the group evaluation.
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