Updated Weather Forecast - 23rd November

Here is an update on the weather for our shoot. It seems to be a perfect day for filiming which is a major advantage and hopefully everything else will go perfectly too! :)

First shoot evaluation

Despite mix ups with the actors before the day, the day started very well because the weather looked a lot better than we originally thought when we looked at the weather forecast. Because of this, we started straight away filming the 'memories' part of our video, outside in the sun before it got dark. We made sure we got plenty of shots of this so that when it came to editing, we had plenty to choose from for the final video. We then went indoors to shoot the bathroom scenes. Here we fixed up the lighting so that it was traditionally dark of a drum & bass video, but the actress lit up enough so that we could see the lip syncing. We had the music in the background so that it was easier for our actress to mime the lyrics. Again, we got plenty of shots of each line and each shot in the bathroom so that when we edit we have a wide variety to choose from. We have looked at our first shoot on the computer and we are very pleased with what we have first produced. One thing we aim to work on for the second shoot is to take more care in framing our shots.

Shooting Plan

As there was a mix up with the schedule, actors had to work when we planned on filming so we have now decided to split it into two shoots. This has actually worked in our favor as it means we can pay more detailed attention to each individual shot.

Weather Forecast - 23rd November

This is the weather forecast for next tuesday when we intend on doing the next shoot. As it is a week away we will keep checking the forecast as it is likely to change.

Weather Forecast - 13th November

This was the weather forecast on the day we filmed. We were concerned as part of our shoot was planned to be outdoors so we took initiative and planned it indoors instead; concentrating on the bathroom scene. However, on the day the weather was beautiful and perfect conditions for our "memories" shoot. 

Ideas for Digipack Image- getting used to photoshop

If you click on the picture you can see it bigger and in more detail! This is just a rough idea of something which could be used within the digipack; it was more about getting used to the kindof process we would need to go through in photoshop, and what tools would be appropriate.

Mark Ronson - Bang Bang Bang (Featuring Q-Tip & MNDR)

Music video analysis

Bike Song



- This is not the official video as we are not allowed to embed it onto the blog so we have had to use another.
- Some of the 80's style images are used in Mark Ronson's music videos are very similar to those used on his CD covers and web page designs.

Website Analysis - Mark Ronson

• The website links to the style of Mark Ronson & The Business international because it uses the same retro and bright colours which represent him. 
• The main fuctions of the website are showing the songs by havingthe video right in the middle and then also another song on the side, this is a good way to promote his songs as the audience see them straight away when they go onto the website. 
• Here are some examples of comments from his Myspace page: 
•          Alan Hall
• • Hope you like my music Mark!

    Posted 10 Sep 2010 09:26
  • DD Television
    Hello there!
    Your new music is on our playlist and in our heart.
    All support.

    Posted 10 Sep 2010 09:24
  • PeterPeter Goebel
    great new video, love the bike song. check out my blog about it hotpopnews.com cheers Peter

    Posted 10 Sep 2010 09:24
  • headache
    thanks for the always cool music !!

    Posted 10 Sep 2010 09:24
  • Mike Yorke
    Hi Mark, Thanks so much for the add :-)) Cheers and best wishes from Telford, UK :-)

    Posted 10 Sep 2010 09:23

Mark Ronson Case Study

Visual Style - A similiar visual style is used in both of the album covers. Only parts of his face is shown with different layers covering it. As this style has been used on both of the album covers, it gives Mark Ronson a personal style which makes him different from other artists and his albums memorable. 

Colour - Bright colours are used on both of the images which make the album stand out and also as his genre is pop/electric, the colours show that style of music and relate to the videos he would have made also. 

Inspirations - this is inspired by other pop/elecro artists because a lot of these artists in this genre use the same retro feel to their image.

Connotations - 

Character design/ test shot- Lucy

The hair will be long and down giving her a feminine edge. Again, we see the Fred Perry top and skinny jeans which will represent the band in their image and the audience can relate to this costume.

Character and test shot- Jordan

Hairstyle is representative of the audience and the artist in keeping with an indie-rock image. He is again wearing the 'uniform' of Fred Perry top and skinny jeans in keeping with the videos aesthetic. He is dressed very similar to chase and status themselves so will represent them well.

Character and Test Shot - Alex

Make up/hairstyle- eye liner to be easily smudged, going to dye the long hair pink to mark her as the main character which is conventional for this genre as the audience and often artist will have unnaturally dyed hair eg hayley williams. wearing the Fred Perry top as well as the other characters to give a less individualistic look which is in keeping with the artists themselves as they usually wear sports branded clothing. We are using the tops as a uniform so that only their faces and hair mark them different and so that the audience can easily emulate their favourite artist.

Initial camera practise.

I took some initial close up shots with a setting close to macro, then adjusted appatures, contrast etc to acheive interesting high contrast and dark exposured effects inkeeping with our theme. The photo's show intimacy with a dark edge ( hands almost clawing each other, black background and border effect),self torture (literal representation of the emotions portrayed) and lips which are often a sensual image yet again have an unsettling edge. The photo's are very quickly edited as examples of what we aim to acheive and will not be used; yet we are looking to use something similar in our final products.

Image/Ideas board.

This is a basic image board of some key locations, wardrobe items, themes and props we are using for inspiration etc.

Album artwork research- same genre

Here, we see dark colours in the first four images, this is a convention of the genre so we will be using similiar colours in our artwork. The final image is an example of two albums by the same artist. Here, we see that the albums folllow on from eachother and continue the same theme which is an idea we are currently viewing by looking at the other albums of our artist.

Other genre album artwork - pendulum